Sugar is Killing Us

Sugar is Killing Us is a campaign to spread information about the negative effects of sugar and empower people to make better food choices.

Sugar: The Bitter Truth – Robert Lustig

Comprehensive and scientific explanation of why sugar is a toxic drug from Robert H. Lustig, MD, UCSF Professor of Pediatrics in the Division of Endocrinology.

The Case Against Sugar – Atlanic Magazine

Despite the consistent correlation drawn between sugar consumption, heart disease, and now cancer, industry-employed scientists (read: lobbyists) can always argue that correlation does not equal causation.

It’s the same line that the tobacco industry used to use.

Jamie Oliver at TED

Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

Photo by Brandon Hickman

National Geographic Cover Story

Great article covering the history of the sugar trade, it’s health consequences and condensed versions of leading experts key points. Full article HERE

Sugar is ‘addictive and the most dangerous drug of the times’ – Telegraph Article

Soft drinks should carry tobacco-style warnings that sugar is highly addictive and dangerous, a senior Dutch health official has warned.

The Weight of the Nation

To win, we have to lose. The four-part HBO Documentary Films series, The Weight of The Nation explores the obesity epidemic in America. Watch all four parts of The Weight of the Nation now a t

“Big Sugar” Sweet, White and Deadly by Brian McKenna

Documentary about Big Sugar, from it’s early days with ties to slavery to modern times with it’s detrimental effects on the everglades and political ties. This is both part 1 and part 2. Written & Directed by: Brian McKenna. Produced by Galafilm in 2005.

Sugar Addicts – Cartoon and Article

Mike Adams for Natural News

Human researchers are fascinated by the behavior of lab rats in response to food rewards, but few humans are willing to closely examine their own behavior in relationship to sugar. Most people living in western societies (the U.S., Canada, UK, Australia, etc.) are truly addicted to sugar, and they use it as a form of self-medication to temporarily boost their mood and energy. The frequency and context in which these people press a button on a soda machine is eerily similar to the way lab rats press a lever to produce a food reward.

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Craving an Ice-Cream Fix

Princeton University and University of Florida researchers have found that sugar-binging rats show signs of opiatelike withdrawal when their sugar is taken away — including chattering teeth, tremoring forepaws and the shakes. When the rats were allowed to resume eating sugar two weeks later, they pressed the food lever so frantically that they consumed 23 percent more than before. Scientists in California and Italy last year reported that the digestive systems of rats on a fatty liquid diet began producing endocannabinoids, chemicals similar to those produced by marijuana use.

Full article by Tara Parker-Pope at NYT

Illustration by Ben Wiseman


Sugar Free: Alec Baldwin Interviews Dr Robert Lustig

Alec talks with Dr. Robert Lustig, a pediatric endocrinologist at UC San Francisco, about our country’s addiction to sugar. Children today are the first American generation to have a shorter life expectancy than their parents, in large part due to obesity.  According to Lustig, this obesity often comes from eating too much sugar.

Sugar is hard to avoid.  A recent study reveals that 80 percent of the 600,000 food items in America are laced with added sugar.  Lustig says, “There is not one biochemical reaction in your body, not one, that requires dietary fructose, not one that requires sugar.  Dietary sugar is completely irrelevant to life.  People say oh, you need sugar to live.  Garbage.”  Dr. Robert Lustig has made it his business to get the rest of the world to pay attention.